Your Trust Score
Is Your Competitive Edge
Every CertifyUSA badge displays a Trust Score from 60 to 100. Higher scores mean more customer confidence, more conversions, and a stronger brand. Complete simple actions to level up.
Get Certified
Sign up, choose your certification type, and receive your embeddable trust badge.
Complete Actions
Each action you complete adds points to your Trust Score — visible on your live badge.
Level Up
Higher scores unlock tier labels (Established → Verified → Elite) that customers see.
Four Tiers to Maximum Trust
Each tier unlocks with specific, verifiable actions. Your customers see the tier label right on your badge.
Tier 1: Foundation
60–74 ptsQuick wins that take 5–10 minutes each. Build the foundation of your verified identity.
Complete business profile
Name, address, website URL
Verify email address
Click confirmation link
Upload company logo
PNG or SVG, min 200×200px
Add business description
50+ words about your business
Verify phone number
SMS verification code
Tier 2: Established
75–84 ptsRequires your badge to be live on your website and connected to real platforms.
Install badge on your website
Auto-detected via badge phone-home
Add 2+ social media profiles
LinkedIn, Instagram, Facebook, etc.
Website has valid SSL
Auto-detected when badge loads
Link Google Business Profile
Cross-platform verification
Add privacy policy URL
Compliance signal for visitors
Tier 3: Verified
85–92 ptsRequires documentation, review integrations, and sustained badge activity.
Upload business registration
Business license or EIN document
Connect review platform
Google Reviews, Yelp, or Trustpilot
Complete compliance Q&A
Industry-specific verification questions
Add 2nd certification type
Broader trust coverage
Badge active 90+ days
Auto-tracked longevity signal
Tier 4: Elite
93–100 ptsThe highest tier. Requires human review, long-term commitment, and a clean record.
Pass CertifyUSA human review
Staff verifies all documentation
Zero complaints for 6 months
Clean customer record
Badge active 12+ months
Long-term commitment signal
Annual renewal on time
No lapsed periods
Upgrade to Professional or Platinum
Shows investment in trust
What Your Customers Actually See
Your Trust Score is displayed right on your embeddable badge. Higher scores get brighter colors, tier labels, and premium badge effects.
Choose Your Trust Level
Each plan unlocks higher Trust Score tiers. Start with a free 7-day trial and upgrade anytime to unlock more actions and a higher score ceiling.
Free Trial
Try CertifyUSA risk-free. No credit card required.
- 1 certification badge
- Badge customizer access
- Trust Score tracking
- 7-day full access
- Upgrade anytime
Basic
For solo businesses. Reach Established trust status.
- 1 certification badge
- Badge customizer + 6 variants
- Trust Score up to 84
- SSL auto-detection
- Social media linking
Professional
Multiple certifications. Unlock Verified status.
- Up to 3 certification badges
- Document upload & verification
- Review platform integration
- Trust Score up to 92
- Industry compliance Q&A
- Priority email support
Platinum
Unlimited badges. Reach 100% Maximum Trust.
- Unlimited certification badges
- Human-verified review
- Trust Score up to 100
- Custom badge design
- API access
- Dedicated account manager
- White-label options
Keep Your Score Active
Trust Scores decay by -1 point per month if your badge goes inactive (removed from website or subscription lapses). This ensures every score reflects a real, actively maintained business. Re-activating your badge immediately stops decay.
Start Building Your Trust Score Today
Join 4,500+ businesses using CertifyUSA to increase customer confidence and boost conversions. Your first 7 days are completely free.